利便性、飲料水へのアクセス、広告が世界のペットボトル消費を促進(Concordia researchers find convenience, drinking water access and advertising drive global bottled water consumption)

2026-09-22 カナダ・コンコルディア大学

カナダ・コンコルディア大学の研究チームは、81カ国・1万5,000人超を対象に、使い捨てペットボトル入り飲料水の消費要因を調査した。研究では、年齢、教育、飲料水へのアクセス、広告接触など、人口統計・インフラ・地理的要因が消費行動に関係することを確認。特に、約78%が飲用可能な水を利用できない場所に日常的に遭遇しており、安全な水へのアクセス不足はボトル水利用と有意に関連した。また広告への接触頻度が高い人ほど消費量が多く、若年・高学歴層ではその関連が強かった。消費者を「利便性重視」「メディア・社会規範影響型」「必要性・意識型」の3群に分類し、再充填インフラの整備、啓発、広告への監視など、地域や消費動機に応じた政策の必要性を示した。

<関連情報>

プラスチックの波:世界的な水消費行動が、使い捨てプラスチック製ペットボトルからのナノプラスチックおよびマイクロプラスチックへの曝露にどのように影響するか The plastic pulse: How global water consumption behaviors shape exposure to nano- and microplastics from single-use plastic water bottles

Sarah Sajedi, Chunjiang An
Journal of Cleaner Production  Available online: 16 May 2026
DOI:https://doi.org/10.1016/j.jclepro.2026.148459

利便性、飲料水へのアクセス、広告が世界のペットボトル消費を促進(Concordia researchers find convenience, drinking water access and advertising drive global bottled water consumption)

Highlights

  • Global survey reveals behavioral and demographic patterns in plastic bottle use.
  • Education, age, and gender significantly influence consumption and recycling habits.
  • Convenience, travel, and social influence are key drivers of bottled water reliance.
  • Public awareness of microplastics and perceived health risks is widespread.
  • Insights support targeted education and policy actions to reduce plastic dependence.

Abstract

Understanding how everyday hydration behaviors contribute to human exposure to nano- and microplastics (NMPs) is an emerging public health priority. This study examines the extent to which personal water consumption habits, especially reliance on single-use plastic (SUP) water bottles, influence potential NMP exposure. Using a global dataset of 15,143 respondents from 81 countries collected via ArcGIS Survey123, we assessed consumption frequency, recycling habits, situational triggers, and awareness of environmental and health impacts. Multivariate analyses, including logistic regression, principal component analysis, and factor analysis, revealed strong associations between consumption behaviors and demographic variables such as age, education, gender, and race. Younger respondents and those with higher education levels reported greater consumption and recycling, whereas older adults more frequently used refillable bottles. Motivations for SUP water bottles use varied across behavioral clusters, with convenience, travel, and social influence emerging as key predictors. Awareness of microplastic contamination was high: 75% of participants believed that SUP water bottles contain microplastics, and 70% perceived a link to cancer risk. Preferences for sustainable alternatives, such as filtered water and glass containers, were closely aligned with environmental awareness. Infrastructure limitations and advertisement exposure further shaped consumption patterns. By integrating environmental science, behavioral analysis, and public health perspectives, this study identifies behavioral exposure pathways that can inform targeted risk communication, sustainable consumption strategies, and evidence-based policy. SUP water bottles were examined due to their unique role as a direct ingestion pathway for microplastics, distinguishing them from other single-use plastics whose exposure routes are less behavior-dependent.

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