気候変動対策は「生活様式の保護」と結びつけることで意欲向上につながる(Tie climate action to protecting a way of life to increase motivation, study says)

2025-11-05 バーミンガム大学

バーミンガム大学の研究で、気候変動対策への意欲を高めるには「自分の暮らしや生き方を守る行動」として訴えることが最も効果的であると示された。英国を含む6カ国3055人を対象に、環境保護のための努力量を測る実験を実施し、11種類の心理的メッセージを比較した。その結果、「気候変動が今ここで自分の生活を脅かしている」と強調するメッセージや、「自国や地域の暮らしを守るための行動」と位置づける訴えが、他の方法より明確に行動意欲を高めた。一方で、「科学者の合意を強調する」や「未来世代への責任を訴える」といった従来の呼びかけは効果が薄かった。研究者は、気候変動を遠い未来の脅威ではなく、身近な生活の問題として捉えさせることで、人々の行動を促進できると結論づけた。

<関連情報>

心理的距離を縮めたり、システムの正当性に挑戦したりする心理的介入は、気候変動を緩和するための努力の動機を高める Psychological interventions that decrease psychological distance or challenge system justification increase motivation to exert effort to mitigate climate change

Jo Cutler,Luis Sebastian Contreras-Huerta,Boryana Todorova,Jonas Nitschke,Katerina Michalaki,Lina Koppel,Theofilos Gkinopoulos,Todd A. Vogel,Claus Lamm,Daniel Västfjäll,Manos Tsakiris,Matthew A. J. Apps & Patricia L. Lockwood
Communications Phycology  Published:05 November 2025
DOI:https://doi.org/10.1038/s44271-025-00332-4

気候変動対策は「生活様式の保護」と結びつけることで意欲向上につながる(Tie climate action to protecting a way of life to increase motivation, study says)

Abstract

Climate change is one of the biggest challenges facing humanity. To limit its damaging impacts, billions of people must take pro-environmental actions. However, these often require effort and people avoid effort. It is vital to identify psychological interventions that increase willingness to exert effort. 3055 people from six diverse countries completed an effort-based decision-making task (Pro-Environmental Effort Task; Bulgaria: n = 404, Greece: n = 85, Nigeria: n = 660, Sweden: n = 1090, UK: n = 482, USA: n = 334). Participants chose whether to exert physical effort (50-95% of their maximum) to reduce carbon emissions, after experiencing one of 11 expert crowd-sourced interventions or no intervention. We applied computational modelling to precisely quantify motivation to help the climate, compared to a closely matched non-environmental cause. We found two interventions, which reduced the psychological distance to climate change impacts or promoted climate action as patriotic and protecting participants’ way of life, had consistent positive effects on increasing effortful pro-environmental behaviours, across measures and control analyses. At the individual level, motivation to benefit the climate was associated with belief in climate change and support for pro-environmental policies. In contrast, trait apathy and effort aversion were linked with reduced motivation to benefit both the climate and food cause. Together, our results have crucial implications for promoting effortful actions that help mitigate climate change.

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