AI生成ミームは平均して人間より面白いが、最後の笑いは人間に（AI generated memes funnier on average, but humans may have the last laugh）

2025-06-05

2025-06-03 スウェーデン王立工科大学（KTH）

スウェーデン王立工科大学（KTH）、ミュンヘン大学、ダルムシュタット工科大学の研究チームは、AIと人間の協働によるインターネットミームの創作に関する大規模な研究を実施しました。研究では、①人間のみ、②人間とAIの協働、③AIのみの3つのグループが、DogeやFuturama Fryなどの定番テンプレートを用いてミームを作成し、約100人の評価者が創造性、ユーモア、共有性の観点から評価しました。
その結果、平均的にはAIのみが作成したミームが最も高評価を得ましたが、最も優れたミームは人間が作成したものであり、人間とAIの協働によるミームは創造性と共有性で際立っていました。AIは大量のアイデアを迅速に生成できますが、文化的文脈や感情的なニュアンスを完全に理解することは難しく、深く共感を呼ぶユーモアの創出には人間の創造性が不可欠であることが示されました。研究チームは、今後のAIツールが対話型で反復的な創作プロセスを支援し、ユーザーの創造性を高める方向に進化するべきだと提言しています。

＜関連情報＞

ミームは一人ではできない：ユーモアの生成におけるLLMとヒトの共創性の評価 One Does Not Simply Meme Alone: Evaluating Co-Creativity Between LLMs and Humans in the Generation of Humor

Zhikun Wu, Thomas Weber, Florian Müller
IUI ’25: Proceedings of the 30th International Conference on Intelligent User Interfaces Published: 24 March 2025
DOI:https://doi.org/10.1145/3708359.3712094

Abstract

Collaboration has been shown to enhance creativity, leading to more innovative and effective outcomes. While previous research has explored the abilities of Large Language Models (LLMs) to serve as co-creative partners in tasks like writing poetry or creating narratives, the collaborative potential of LLMs in humor-rich and culturally nuanced domains remains an open question. To address this gap, we conducted a user study to explore the potential of LLMs in co-creating memes—a humor-driven and culturally specific form of creative expression. We conducted a user study with three groups of 50 participants each: a human-only group creating memes without AI assistance, a human-AI collaboration group interacting with a state-of-the-art LLM model, and an AI-only group where the LLM autonomously generated memes. We assessed the quality of the generated memes through crowdsourcing, with each meme rated on creativity, humor, and shareability. Our results showed that LLM assistance increased the number of ideas generated and reduced the effort participants felt. However, it did not improve the quality of the memes when humans were collaborated with LLM. Interestingly, memes created entirely by AI performed better than both human-only and human-AI collaborative memes in all areas on average. However, when looking at the top-performing memes, human-created ones were better in humor, while human-AI collaborations stood out in creativity and shareability. These findings highlight the complexities of human-AI collaboration in creative tasks. While AI can boost productivity and create content that appeals to a broad audience, human creativity remains crucial for content that connects on a deeper level.