2024-07-10 ペンシルベニア州立大学(PennState)
To understand how autoplay and prior media consumption may work together to influence a user’s perception of falling down the rabbit hole of extreme content, researchers designed an experimental video platform dubbed VIDNATION. The platform had 12 versions, each with video combinations of consistently non-extreme content or increasingly extreme content — either jogging- or meal prep-related — under different autoplay modes with varying levels of control. Credit: Provided by the researchers. All Rights Reserved.
＜関連情報＞
- https://www.psu.edu/news/research/story/user-control-autoplay-can-alter-awareness-online-video-rabbit-holes/
- https://www.sciencedirect.com/science/article/abs/pii/S1071581924000879
ユーザーが過激な動画コンテンツのウサギの穴に落ちるのを防ぐ： 自動再生のさまざまなモードが果たす役割に関する研究 Preventing users from going down rabbit holes of extreme video content: A study of the role played by different modes of autoplay
Cheng Chen, Jingshi Kang, Pejman Sajjadi, S. Shyam Sundar
International Journal of Human-Computer Studies Available online: 5 June 2024
DOI:https://doi.org/10.1016/j.ijhcs.2024.103303
Highlights
- Autoplay affords interpassivity, a combination of interactivity and passivity.
- Interpassive autoplay is favored over manual play and completely passive autoplay.
- Interpassive autoplay triggers the control heuristic.
- Interpassive autoplay increases users’ inattentiveness to recommended video content.
- Both control heuristic and inattentiveness lead to higher rabbit hole perception.
Abstract
The autoplay feature of video platforms is often blamed for users going down rabbit holes of binge-watching extreme content. However, autoplay is not necessarily a passive experience, because users can toggle the feature off if they want. While the automation aspect is passive, the toggle option signals interactivity, making it “interpassive,” which lies between completely passive autoplay and manual initiation of each video. We empirically compare these three modes of video viewing in a user study (N = 394), which exposed participants to either extreme or non-extreme content under conditions of manual play, interpassive autoplay, or completely passive autoplay. Results show that interpassive autoplay is favored over the other two. It triggers the control heuristic compared to passive autoplay, but leads to higher inattentiveness compared to manual play. Both the invoked control heuristic and inattentiveness result in higher rabbit hole perception. These findings have implications for socially responsible design of the autoplay feature.
