研究:自動運転車に対する態度には感情的反応が重要である(Study: Emotional responses crucial to attitudes about self-driving cars)

ad

2025-05-27 ワシントン州立大学(WSU)

ワシントン州立大学(WSU)の研究チームは、自動運転車(AV)に対する人々の態度形成において、感情的反応が重要な役割を果たすことを明らかにしました。この研究では、参加者がAVの走行映像を視聴し、システムの性能やリスク情報に基づく感情的反応と信頼感を評価しました。その結果、AVの性能が信頼感に強く影響し、特に「自信」や「安心感」が信頼を高める一方、「敵意」や「不安」は信頼を低下させることが示されました。リスク認知は信頼に直接的な影響を与えず、実際の体験が信頼形成においてより重要であることが示唆されました。この知見は、AVのユーザー体験設計において、ポジティブな感情を促進することの重要性を示しています。

<関連情報>

自律走行車導入のための知覚された有用性と使いやすさの特性と結果の評価 Assessing the characteristics and outcomes of perceived usefulness and ease of use for autonomous vehicle adoption

Wei Peng, Kathryn Robinson-Tay
Transportation Research Part F: Traffic Psychology and Behaviour  Available online: 28 March 2025
DOI:https://doi.org/10.1016/j.trf.2025.03.014

研究:自動運転車に対する態度には感情的反応が重要である(Study: Emotional responses crucial to attitudes about self-driving cars)

Highlights

  • The perceived usefulness of autonomous vehicles is explained by both functional and non-functional characteristics.
  • The perceived ease of use of autonomous vehicles is measured by functionality and financial accessibility.
  • Knowledge was negatively associated with perceived usefulness but positively with ease of use of autonomous vehicles.
  • Trust in autonomous vehicles was positively related to perceived usefulness but negatively related to ease of use.
  • Perceived usefulness was linked to adoption intention and support for research and policy.

Abstract

Autonomous vehicles have the potential to improve public safety and change the transportation landscape, but their public acceptance is not sufficiently understood. Grounded in the Technology Acceptance Model (TAM), this research proposed and validated measurement models to identify the primary factors of perceived usefulness (PU) and perceived ease of use (EU) associated with autonomous vehicles. Also, we proposed a path model to examine the relationships between PU, EU, individual differences, and acceptance. This cross-sectional study sampled 323 U.S. adults from an online panel. The result showed that PU was explained by the safety, transportation functions, societal impact, epistemic value, and emotional value of autonomous vehicles. EU was explained by complexity, observability, and desire for trial. In the path model, knowledge showed a negative relationship with PU but a positive one with EU. PU was related to trust, adoption intention, and support for research and policy. EU was related to PU, car authority identity, and trust. We discussed the theoretical implications of our findings and practical applications related to this emerging technology.

0108交通物流機械及び建設機械
ad
ad
Follow
ad
タイトルとURLをコピーしました